Integrating a new credit card line of business into Ally’s financial ecosystem
Ally Credit Card Storefront Integration
When Ally acquired Ollo’s credit card business, the company needed to design and integrate an entirely new credit card storefront experience into its digital ecosystem. This included creating product pages for three distinct credit cards, a comparison tool to help customers evaluate their options, and a “Manage Your Credit Card” page for existing users. Additionally, the credit card line of business had to be seamlessly added into Ally’s global navigation. The challenge was balancing Ollo’s legacy assets with Ally’s established brand and design standards, while working with a wide range of stakeholders—including Ollo executives and product owners, Ally leadership, developers, and content strategists—to deliver a cohesive experience that felt authentically Ally from day one.
Challenge
To tackle this challenge, we began by leveraging Ollo’s existing credit card approach and collaborating directly with their executives and product owners to understand product strategy and customer expectations. From there, we developed initial wireframes to define structure and flow, which evolved into high-fidelity designs aligned with Ally’s digital brand standards. Extensive reviews and testing were conducted to ensure compliance with legal requirements and product accuracy. Throughout the process, we fostered a strong collaborative environment, engaging developers, Ally product owners, content strategists, and incoming Ollo stakeholders in continuous feedback cycles. This iterative approach ensured both teams remained aligned and that the integration maintained a consistent and customer-friendly experience.
Approach
The final launch successfully expanded Ally’s offerings with a professional, unified credit card storefront that strengthened the brand’s presence in the market. Customers were given clear and accessible product pages, an intuitive comparison tool to guide decision-making, and a streamlined account management experience. Incorporating the credit card line of business into Ally’s global navigation created a seamless connection with Ally’s broader financial product suite. Beyond the customer-facing impact, the project aligned Ollo and Ally teams under a shared design and implementation framework, establishing a model for future business integrations. Ultimately, the project delivered a customer-centric experience that advanced Ally’s strategic growth while honoring Ollo’s product strengths.
Results
