Modernizing Ally’s Media Center for a seamless, brand-aligned experience
Ally Media Center Redesign
As Senior UX Designer, I led the complete redesign of Ally’s Media Center microsite for the storefront web and mobile platforms.
The primary challenge was to deliver a modern, user-first experience within a complex technical landscape. The project required migrating the Media Center into Adobe Experience Manager (AEM) while integrating third-party vendor iframes and API-driven data feeds. At the same time, I was tasked with designing a new end-to-end journey that better supported Ally’s brand storytelling, while ensuring the site could be seamlessly integrated into the company’s global navigation framework. This combination of technical and design challenges created an opportunity to not only modernize the site but also elevate the experience to meet Ally’s brand and accessibility standards at scale.
Challenge
To address these challenges, I led a collaborative and iterative design process. I began with competitive research and benchmarking to identify best practices for media center experiences and opportunities for differentiation. Partnering closely with an information architect and content strategist, we redefined content structures and crafted new user flows. I developed wireframes and prototypes to visualize these journeys, validating usability with CX research partners. Our team went through multiple design iterations and processed feedback from a broad set of stakeholders, including a full review from Legal, Compliance, Risk, Brand, and Accessibility (LCRBA). Once designs were approved, I partnered with internal developers and coordinated with external vendors to integrate AEM components, iframes, and APIs, ensuring both technical precision and design fidelity.
Approach
The redesigned Media Center launched as a streamlined, modern experience aligned with Ally’s brand standards. The updated journey flow simplified discovery of press releases, multimedia assets, and corporate news, making the site easier to use and more intuitive. Its integration into Ally’s global navigation increased visibility and accessibility across web and mobile storefronts. The result was a cohesive, user-centered platform that reinforced Ally’s brand consistency while improving the overall experience for journalists, stakeholders, and customers alike.
Results
