Redesigning the Product Ratings and Reviews Experience from the ground up
Product Ratings and Reviews Redesign
The existing storefront lacked a modern and consistent method for gathering and displaying customer reviews. Without robust input forms, filtering tools, or interactive design, users struggled to find relevant feedback. At the same time, Ally’s product teams needed a flexible framework that could easily extend to new offerings without significant custom development.
Challenge
The project demanded close collaboration between storefront developers, product owners, and the UX team to ensure both functional depth and design quality. We introduced:
Animation for Satisfaction Scores: Designed a dynamic, visual animation system to illustrate customer satisfaction levels, making the review experience more engaging and intuitive.
Complex Input Forms: Built multi-layered input forms to capture ratings, reviews, and metadata, enabling meaningful aggregation and filtering of customer feedback.
Scalable API Infrastructure: Partnered with development teams to design and integrate multiple APIs, ensuring the solution could grow with Ally’s expanding product lines.
Accessibility (A11y) Compliance: Worked extensively with accessibility specialists to align every component with WCAG standards, ensuring all customers—including those using assistive technologies—could fully participate in the ratings and reviews process.
Approach
The redesigned ratings and reviews system created a significantly improved customer experience. Customers gained the ability to quickly filter, sort, and interpret feedback, while engaging animations made satisfaction scores easier to understand. Internally, Ally benefited from a scalable framework, enabling rapid onboarding of future products with minimal code changes. The integration of accessibility standards established a higher bar for inclusivity, ensuring the experience was open and usable for all.
Results
